People often misunderstand video marketing. That's why you really need to do some homework and discover for yourself what the real story is. The worst trap you can fall into is placing all your beliefs in those who are criticizing it. With the right knowledge, you can make video marketing just as important as anything else you do to promote your business online.
More IM marketers and even larger businesses shy away from video for variety of reasons. This is most likely because they really are a little intimidated by it. The thing about this is they all can boost their marketing on all levels with video. So, the best tip would be to test it out first.
Just set all your inner objections aside and make some very basic videos. You can accomplish this by using free tools. Your reasons for steering clear of videos are not good ones. After all, you are not required to be in them. Besides, you will not be so afraid of doing them once you see that they are not hard to produce. You need to make connections with your audience. This is very powerful and effective for your business. It is so important that your niche audience and you connect. There are hundreds of ways to do this, and you can do this in your video marketing and nail it. Making personal videos is the best way to accomplish this. Your audience will connect with you as long as you are personal with them. The connection builds over time, which is why you have to make videos on a consistent basis. It basically comes down to being personal in some of the videos that you do. You can be completely open, and nonthreatening, by simply sharing a story with them that will help you connect.
An article about video marketing would not be complete without a word about SEO for your videos. After a year of Panda updates and widespread destruction for many online marketers and businesses, you don't see as many videos on page one. But you can still find them on page one for many search terms. It's critical to do a little SEO because videos can still rank highly for certain terms. Social media sharing and good votes are what have gotten those videos to the first page. Make sure you add your keyword to the title of the video as well as in the description on your channel.
Many marketing and administrative tasks are considered to be dull. While it is certainly a fact, you will find it completely different when you are making videos and marketing and promoting them. Videos have an inherent creative aspect to them, useful reference which is what makes things more exciting especially when compared to other strategies. The content creation process with videos will also awaken your creative powers. You will find the project you are working on to be more entertaining when you are able to do that.